As a side effect of climate change, the general attitude towards farmers turned quite hostile in the Netherlands in 2020. In this context, TicBulb was launched as a platform with the ambition to add a positive take on the subject. The app offers farmers and consumers a platform to exchange knowledge and work together to generate ideas to shape the world of tomorrow.

The animations are part of a campaign around the launch of the app.
Each animation acknowledges an effect of climate change and hints at measures farmers are already taking to tackle the problem.
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