Base character
Walk cycle
Poses
Facial expressions
Peter Appel Transport
This character was developed to support communication around the new health campaign of a large logistics company. In the design process we first collected the values which are important for the company: open, capable, positive, powerful and healthy. The traits of the character were defined by these values. The end result is a man in his thirties or forties, with an open and positive look at the world. His expressions are full of energy and enthusiasm.