Metal Packaging Europe has the ambition to reduce metal and aluminium waste to 0% by 2030, for the whole of Europe. The steps to this goal were originally outlined in a 30 page report.
In order to get the message across to a large audience, we were asked to turn this document into an engaging digital roadmap, which you can check out here. The illustrations and animations below show the visual language we used in the roadmap.
Account: Maartje Schoolderman
Graphic design: Stefan da Costa Gomez
Programming: Preetam Slot
Illustration & animation: Kristiaan der Nederlanden